ACI World Launches Airport Industry Intelligence Tool
One of the greatest challenges in the global freight and logistics industry is limited data, lack of critical competitive information sharing. This is largely due to data protection policies in many parts of the world where big data is warehoused by key industry players and relevant institutions that are either not permitted to share them or unwilling to do so. The situation is even worse in some less developed countries where information shortage is acute, competition is stiff, and data is either limited or difficult to find.
As the Airports Council International (ACI) World has launched an interactive airport industry intelligence tool, the ACI Intelligence Hub, to enable users to explore airport traffic and financial data interactively and independently, the impact of such innovation on the global logistics industry can be enormous. Access to such huge data is sure to affect the freight forwarding industry in several significant ways and experts can only imagine the measure of control wielded with such a huge amount of critical information.
Key Benefits of the ACI Data Hub
- The intelligence hub is designed to give users the ability to browse, extract and even visualize a large collection of traffic and economic data, using updates from airports across the world.
- Promotes the ability to interact with passenger, cargo, and aircraft movement data in multiple units.
- Provides access to customized cargo and passenger data, as well as regional, sub-regional data of the last five years.
- The ACI data hub will enable airports, consulting firms, and a wide variety of aviation stakeholders to gain actionable insights with reliable and detailed data.
The significance of this trending innovation can be measured by its efficacy in providing useful customer information, detail on freight routes, the flow of cargo across specific trade lanes, customer feedback, and a peek into the competitive landscape. With the increasing possibility of analyzing such a large amount of data in the global freight forwarding/logistics industry, several opportunities for improvement in customer service, decision making, and global competitiveness will be triggered. The following are a few among the several ways of leveraging this great technological innovation.
The ACI intelligence hub will enable freight forwarders with an increased capacity to predict or estimate weekly, monthly, quarterly, and annual volumes of freights across multiple trade lanes. This will help key decision-makers to plan their cost requirements, pricing, marketing campaigns, competitive and operational approach, promoting critical insights that drive better decision making.
The ability to analyze critical data relating to cargo routes, cost, pricing benchmarks, customer perception, key players, market trends, relevant facilities are critical issues of concern to industry analysts. Following the useful industry insights it provides, information gathered from the ACI intelligence hub can be used to accurately determine the amount of time on each freight transaction, measured against the average globally established timeframe on all routes, and then plan towards achieving greater efficiency in customer service, feedback, and satisfaction.
In conclusion, as the freight and logistics industry continues to navigate towards the era of larger and more accessible industry data, the primary concern remains data protection, confidentiality, and data privacy. While the amount of diverse data provided by the ACI hub is important to the overall competitiveness of the industry, data analysts must be mindful of how data is used or shared, so that it does not compromise the privacy or confidentiality of its stakeholders.
